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Hyundai Europe brings in Lexus marketing director

29 Sep 2010 | by Sarah Shearman

Hyundai Motor Europe has appointed former Lexus Europe head of product planning and marketing, Mark Hall, as its new marketing director.

Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.

Mondeo returns to TV with 'inner beauty' ads

28 Sep 2010 | by Alex Brownsell

Ford of Europe is to launch the first new above-the-line marketing activity for its Mondeo model for four years, focusing on the "unseen benefits" of the family car.

Could your brand be the winner of Brand of the Year 2010?

24 Sep 2010 | by Staff

The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year is in association with ITV.

Why the recession has been so good for BMW

24 Sep 2010 | by John Tylee

BMW's UK marketing director, Richard Hudson, reveals that he gets angry when the car-maker's dealers focus on price in their advertising, justifies his review of WCRS and explains why London 2012 is so important to the brand.

Reality check: August

23 Sep 2010 | by Campaign Staff

Once again, Campaign's monthly look at which ads most resonate with the public showed a clear disparity between those which achieved the highest recall and those which were the most-liked.

Helen Edwards on Branding: The challenge of the dual

22 Sep 2010 | by Helen Edwards

Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes.

Telegraph launches free iPad app with Audi

21 Sep 2010 | by Maisie McCabe

Car manufacturer Audi is the launch sponsor of Telegraph Media Group's first iPad app, a free application paid for through advertising, which is available to download now.

Renault-Nissan to integrate PR and marketing functions

21 Sep 2010 | by Alex Brownsell

Car-making alliance Renault-Nissan is to unify its marketing and communications as it looks to achieve greater consistency across promotional activity.

Seat links with Channel 4 for AFP music show

20 Sep 2010 | by Mark Banham

Car marque Seat is to launch 'On Track with Seat' on Wednesday (22 September) on Channel 4, a new television show where Universal Music artists record a three-track session direct to vinyl, completing the task within three hours.

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