£650m in sponsorship money already raised for London 2012
30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Over £650m has been raised in domestic sponsorship revenue for the London Olympic Games, two years before the start date.
Uefa, the governing body of football in Europe, is approaching agencies about a pan-European advertising brief.
Over £650m has been raised in domestic sponsorship revenue for the London Olympic Games, two years before the start date.
French carrier Air France has turned to nationwide hair salon Toni & Guy in a bid to promote its offering under the positioning of "stylish travel".
An Indonesian paper firm fighting Greenpeace deforestation claims has handed a seven-figure global comms brief to Cohn & Wolfe.
M&C Saatchi's pre-tax profits for the six months to 30 June increased 17% to £6.3m year on year, according the company's interim results published today.
NEW YORK - Four months after being accused of defrauding investors investment bank Goldman Sachs has launched a global ad campaign to boost its battered image.
New research from the Outdoor Advertising Association shows outdoor is a powerful medium for building brands and can compete with TV to push brand search, writes its chief executive, Mike Baker.
Walter Campbell, the creator of the Guinness "surfer" ad, has been named a creative partner at Anomaly.
The Ministry of Defence's (MoD) director of media and comms Nick Gurr is set to leave his post and is hoping for a policy role within the ministry.
Former Haymarket stalwart Eric Verdon-Roe was presented with the PPA Marcus Morris Award today, the UK magazine industry's highest accolade.