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Recognising excellence

30 Sep 2010 | by Ed Kemp

Competition will be fierce for this year's Marketing Society Brand of the Year award, writes Ed Kemp.

Everything Everywhere to cut marketing roles

30 Sep 2010 | by Daniel Farey-Jones

Everything Everywhere is to shed 11 brand marketing roles as part of a restructure reducing overall headcount at the Orange and T-Mobile joint venture by 1,200.

Tesco launches its biggest ever Halloween push

30 Sep 2010 | by Alex Brownsell

Tesco is launching its biggest Halloween marketing push to date, in a drive to capitalise on what the supermarket describes as a £55m sales opportunity for the brand.

Unilever puts sauce brands up for sale

30 Sep 2010 | by John Reynolds

Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in the UK and Republic of Ireland, as part of a review of its operations.

Nintendo 3DS to miss Christmas sales period

30 Sep 2010 | by Sarah Shearman

Nintendo has delayed the launch of its 3DS games console in Europe until March next year, missing the pre-Christmas shopping period.

Paddy Power forced to take down Ryder Cup sign

30 Sep 2010 | by Katherine Levy

Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff County Court to remove a 270ft-long promotional sign, set up near the venue of the Ryder Cup golf tournament.

£650m in sponsorship money already raised for London 2012

30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

Over £650m has been raised in domestic sponsorship revenue for the London Olympic Games, two years before the start date.

Air France propositions women in hair salons

30 Sep 2010 | by Loulla-Mae Eleftheriou-Smith

French carrier Air France has turned to nationwide hair salon Toni & Guy in a bid to promote its offering under the positioning of "stylish travel".

Goldman Sachs banks on global campaign to restore tarnished image

30 Sep 2010 | by Staff

NEW YORK - Four months after being accused of defrauding investors investment bank Goldman Sachs has launched a global ad campaign to boost its battered image.

British Gas signs deal with Nectar

29 Sep 2010 | by John Reynolds

British Gas has signed a commercial deal with loyalty programme Nectar, which will potentially benefit the utility company's customers with money-off offers at Sainsbury's and Homebase.

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