CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to
23 Sep 2010 | by Simon Kershaw
Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010.
A new magazine for cue sports has just launched in the UK. Editor Trevor Baxter tells PRWeek why PR agencies are on his 'pet hate list'.
Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010.
Bernhard Glock, former global head of media and communication at FMCG giant Procter & Gamble, has been appointed the first chairman of Miroma, the advertising barter business.
Media owner Clear Channel Outdoor has added 120 new stores to its Sainsbury's point of sale offering, bringing the national footprint of the network up to 370 sites.
Channel 4's new documentary series 'Seven Days' was beaten by all four of the other terrestrial channels between 10pm and 11pm last night, according to unofficial overnight figures.
United Business Media has put the premium content of its Building Design website behind a paywall, asking £69 for a year's access and sparking a largely negative reaction from readers.
IPC Media, the UK's largest magazine publisher, is finalising the sale of three specialist magazine brands, including the 50-year-old World Soccer, to publisher Chelsea Magazines.
MailOnline, the website for the Daily Mail and Mail on Sunday, has asserted its lead over its rivals with a 3% rise in monthly unique browsers to a record 45.5 million from July to August.
DM plc's Data Locator Group is to relaunch Response Direct Publishing's offline lead generation catalogues and card decks next year after buying RDP's assets out of liquidation.
The Wall Street Journal Europe is relaunching its standalone weekly arts, culture and leisure section, Weekend Journal, this Friday.