to remove filtersRadio: Using beyond the spot to mobilise listeners and drive behavioural change
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.
Search results
Add Search Filters:
By Publication
- brandrepublic.com (9)
- campaignlive.co.uk (22)
- Campaign Work (4)
- marketingmagazine.co.uk (8)
- mediaweek.co.uk (6)
- prweek.com (1)
- PR Week UK (11)
By News Type
- Analysis (2)
- Features (2)
- News (48)
- Opinion (5)
- Works Article (4)
By Discipline
- Ad campaign (9)
- Agency (14)
- Digital marketing (4)
- Direct Marketing (2)
- Marketing (10)
- More...
- Media (21)
- New Business (15)
- Public Relations (12)
- Research & Data (3)
- Less...
By Sector
- Agencies (13)
- Autos (2)
- Consumer Goods (1)
- Fashion / Clothing (3)
- Financial Services (4)
- More...
- FMCG (4)
- Food & Drink (9)
- Government / Non-Profit (9)
- Media / Entertainment (30)
- Retail (5)
- Telecoms / Utilities (1)
- Travel / Leisure (1)
- Less...
Kraft to increase marketing spend
16 Sep 2010 | by Mark Banham
Kraft has promised to boost its global marketing spend to increase its share of the FMCG market.
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
Sponsorship is a tricky business, is it not?
BBC launches Knowledge Magazine UK
16 Sep 2010 | by Katherine Levy
BBC Magazines is launching its international bi-monthly title BBC Knowledge Magazine in the UK next month.
Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
YouView will encourage competition, says chief
16 Sep 2010 | by Maisie McCabe
YouView (formerly Project Canvas) will drive consumer choice and provide competition to pay-TV platforms such as Virgin Media and Sky, according to chief executive Richard Halton.
Kraft claims Cadbury brand is top British icon
16 Sep 2010 | by John Reynolds
Kraft, the US food giant, has claimed its recent acquisition Cadbury is a British icon "beyond compare", and placed its status above BBC, Facebook, Marks & Spencer and Coca-Cola.
Waitrose salutes success of Delia and Heston campaign
16 Sep 2010 | by Mark Banham
Waitrose has said its marketing campaign featuring Delia Smith and Heston Blumenthal has "paid dividends", by generating an additional 370,000 customer transactions in its first eight weeks.
Retail sales drop 0.5% in August
16 Sep 2010 | by Katherine Levy
Monthly retail sales volumes dropped 0.5% between July and August, according to the Office for National Statistics.
Former Downing Street comms head Simon Lewis joins AFME
16 Sep 2010 | by Alec Mattinson
Simon Lewis, former director of communications for 10 Downing Street, has landed a new job as chief executive of the Association for Financial Markets in Europe (AFME).
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
