Paper Round (27 August) - Which clients are advertising in the national press?
27 Aug 2010 | by Sarah Johnson
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
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TripAdvisor, the travel community website, has crowned British Airways and Agency.com the winners of €250,000 worth of free advertising on its site.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
Chelsea FC has launched a online TV portal for the 2010/11 season, with new and exclusive content from its Sky channel, Chelsea TV.
British Airways is promoting its first all-class sale in print and online ads, as well as a photocall featuring Nell McAndrew in a bikini sitting on a giant deckchair.
Relentless Energy Drink is to become the headline sponsor of London's winter sports and music event, Freeze Festival, for the next two years.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
Eurostar is talking to its roster agencies about a brief for the advertising around its sponsorship of the 2012 London Olympics.
Tour operator TUI Travel is to overhaul its nationwide chain of Thomson and First Choice outlets in an effort to enhance the customer experience.
Eurostar has launched a crowdsourced travel guide as part of its wider 'Exploring is beautiful' campaign to inspire customers to travel beyond its core destinations of Paris, Lille and Brussels.
IPC Media is in consultation with up to 25 staff across three more magazines as part of the group review of its specialist titles, namely Ships Monthly, MiniWorld and Park Home & Holiday Caravan.