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Strongbow is launching a spoof campaign, which sends up its 'Bowtime. Hard Earned.' campaign championing blue-collar workers and lambasts bankers.
SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, worth estimated US$27m, following a pitch that reportedly also involved Mindshare.
Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats.
Supermarkets begin an advertising blitz on parents and their food budgets at the start of the new school year
Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.
Nutella is launching a TV ad to build on its 'wake up to Nutella' campaign, which first launched in 2007.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
Starcom has been dropped from the £23m UK media planning and buying account for brewer Anheuser Busch InBev as part of the ongoing review of the business.
Promotions for McDonald's UK chief executive Steve Easterbrook and marketing director Jill McDonald, and a move to Initiative for M4C's Alex Altman feature in this week's people moves.
LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertising (particularly on television).
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