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High-street retailers criticised for salt content in salads

26 Aug 2010 | by Jennifer Whitehead

Pre-prepared salads and pasta bowls are the latest convenience foods to come under attack from the anti-salt lobby, with a new survey finding that many have more than half the recommended daily allowance of salt.

Premier Foods to launch cup-a-pasta range

20 Aug 2010 | by John Reynolds

Premier Foods is looking to enliven the hot snack sector with the launch of a new cup-a-pasta range under its Batchelors brand.

McDonald's ad prompts wrath of comic fans

19 Aug 2010 | by John Reynolds

A new McDonald's advert featuring Asterix eating a hamburger has prompted the wrath of fans of the comic creation who claim he has sold out to the US fast food chain.

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

Brands are quick to make them, but the growth of social media means that when pledges are broken the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin.

Helen Edwards on Branding: Ask why before you buy

17 Aug 2010 | by Helen Edwards

Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.

Trading Places: This week's people moves in advertising, marketing and media

13 Aug 2010 | by Staff

Wholesale changes at Five dominate the headlines in this week's round-up of people moves in advertising, marketing and media.

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

Modern marketing has become so sophisticated that it sometimes ignores the biggest factor in nurturing consumer loyalty: trust in the brand is sometimes all you need.

Helen Edwards on Branding: Cooking up a storm

10 Aug 2010 | by Helen Edwards

Building brand equity is akin to cake-baking: the right ingredients and method are the key to success.

Trading Places: This week's people moves in advertising, marketing and media

06 Aug 2010 | by Staff

Kisilevsky swaps Burger King for McCann and Mark Creighton resurfaces at Mindshare in this week's round-up of people moves in advertising, marketing and media.

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