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VW creates augmented reality Golf Match

27 Aug 2010 | by Sarah Shearman

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.

Paper Round (27 August) - Which clients are advertising in the national press?

27 Aug 2010 | by Sarah Johnson

Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.

VW targets families with hero challenge

26 Aug 2010 | by Alex Brownsell

Volkswagen is rolling out a digital campaign to promote its Touran and Sharan multi-purpose vehicle (MPV) models to families.

Michelin tackles safety issue ahead of new tyre-labelling regulations

26 Aug 2010 | by Jennifer Whitehead

Michelin, the tyre company, is pre-empting the introduction of tyre-labelling regulations in Europe with its new advertising campaign.

Paper Round (26 August) - Which clients are advertising in the national press?

26 Aug 2010 | by Sarah Johnson

The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.

GM's Chevy marque calls Euro ad review

26 Aug 2010 | by Sara Kimberley

The General Motors-owned car marque Chevrolet is holding a pitch for its pan-Euro­pean advertising business.

Three more IPC titles now in consultation

25 Aug 2010 | by Katherine Levy

IPC Media is in consultation with up to 25 staff across three more magazines as part of the group review of its specialist titles, namely Ships Monthly, MiniWorld and Park Home & Holiday Caravan.

Paper Round (25 August) - Which clients are advertising in the national press?

25 Aug 2010 | by Sarah Johnson

The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".

Editor's Comment: F1 sponsors: stronger together

25 Aug 2010 | by Gareth Jones

In these austere times, nothing is guaranteed to make a marketing director wince like a Formula One sponsorship deal. F1 is one of the world's most popular sports, but shelling out millions for what some may perceive as branded bumper stickers could make even the bravest boss nervous.

Paper Round (24 August) - Which clients are advertising in the national press?

24 Aug 2010 | by Sarah Johnson

Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.

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