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Jeremy Lee on Media: Clear thinking inside the box

24 Aug 2010 | by Jeremy Lee

From tentative beginnings, Thinkbox has proved a highly effective champion for commercial TV.

Search agency Tamar hires four new recruits

20 Aug 2010 | by Ben Bold

Search agency Tamar has made a number of appointments to strengthen its search and commercial teams, including the hiring of Colin Smith as associate director.

Helen Edwards on Branding: Ask why before you buy

17 Aug 2010 | by Helen Edwards

Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

Modern marketing has become so sophisticated that it sometimes ignores the biggest factor in nurturing consumer loyalty: trust in the brand is sometimes all you need.

YouGov expands in the US with acquisition of marketing consultancy

10 Aug 2010 | by Staff

NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.

Helen Edwards on Branding: Cooking up a storm

10 Aug 2010 | by Helen Edwards

Building brand equity is akin to cake-baking: the right ingredients and method are the key to success.

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