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Close-Up: Why ad marriage is not to be entered into lightly

27 Aug 2010

The AAR reveals that agencies new to an account now have only 50 days to get things right. John Tylee offers some guidance.

Close-Up: Asia finds confidence in its creativity

27 Aug 2010

As Asian agencies move up The Gunn Report rankings, Tay Guan Hin believes a unique set of cultures could be responsible.

Close-Up: Be prepared for a new era of ad rules

27 Aug 2010

Shahriar Coupal brings agencies up to speed with the soon-to-be-updated UK Advertising Codes.

Close-Up: Can social media promote pay-walls?

27 Aug 2010 | by Sara Kimberley

The medium is being used to persuade the public to pay for online content.

Close-Up: The Hot Seat - Lisa De Bonis, Work Club

27 Aug 2010

Name: Lisa De Bonis

Media Perspective: Philips shows right way for integrated pitches to develop

27 Aug 2010 | by Ian Darby, ian.darby@haymarket.com

Test cricket is a proper team game. If your team's batsmen aren't firing at the same time as its bowlers, then it has little chance of winning a Test match - as England showed last weekend in the woeful defeat to Pakistan at The Oval.

Media Forum: Is Tesco a magazine threat?

27 Aug 2010 | by Mark Banham

Will its move into consumer titles threaten publishers?

Media Headliner: Hello! fights back and examines a digital future

27 Aug 2010

Katherine Levy meets Hello! publisher Charlotte Stockting, the driving force behind a strategy designed to overtake OK!

Media Lifeline: ITV's online content

27 Aug 2010

ITV has spent the past few years trying to build revenues beyond TV advertising.

Media Perspective: Beach cricket and fear - the highs and lows of freelance life

27 Aug 2010 | by Russell Davies, russell@russelldavies.com

A couple of weeks back, I promised that I would share some of what I have learned in five years or so not being an agency person.

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