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Alex Pike becomes global marketing chief at Simple

Simple, Alberto Culver's skincare brand, has promoted its group marketing director Alex Pike to the newly created role of global vice president of marketing.

Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'

Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region.

Tesco rolls out exclusive Faithless deal to petrol forecourts

Tesco is to extend its exclusive deal to sell the current Faithless album 'The Dance' by distributing the CD through 420 of its petrol stations across the UK.

Kelkoo hires Simpson as it launches brand review

Price comparison website Kelkoo has appointed Chris Simpson as its first European marketing director, as it reviews its brand in the midst of growing competition.

Stones roll dice with Monopoly edition

Legendary rockers the Rolling Stones have extended the bands' brand presence by teaming with toy manufacturer Hasbro for a special Monopoly edition.

Hardys backs Come Dine With Me deal with major campaign

Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit series 'Come Dine With Me', which will include the launch of an iPhone app based on the show.

EBay redoubles marketing efforts for fashion offering

EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower prices on around 30 big-name fashion brands.

Next Kate Moss range for Top Shop to be the last

Top Shop, the high street fashion retailer, is scaling back its involvement with Kate Moss, the model-turned-designer, whose clothes have been a huge hit with shoppers.

VW creates augmented reality Golf Match

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.

Tesco launches website for tech support service

Retail giant Tesco has turned to Future's customer publishing agency, FuturePlus, to build a website for its in-store tech support service.

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