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Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
The New York Times is to allow users to login into its website using Facebook and in doing so sends out a message that it does not want the introduction of its metered paywall next year to get in the way of sharing content socially.
SAN FRANCISCO - Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook. This follows some changes it made last week to Orkut, which is fast losing ground to its US rival.
The opening of 'The Expendables' at the cinema last weekend helped a new ad for ITV deliver 840,000 impacts including previews, according to estimated figures from Digital Cinema Media.
SYDNEY - The Australian, the News Corporation title, racked up as much as A$1m worth of advertising at its iPad app launch.
The Gannett-owned USA Today is cutting 130 staff as part of a radical shake-up that will shift the focus of the paper from print towards digital and mobile and bring sales and content closer together.
Chelsea FC has launched a online TV portal for the 2010/11 season, with new and exclusive content from its Sky channel, Chelsea TV.
Trinity Mirror regional's managing director, Georgina Harvey, has claimed her division has a "bright future", but has cautioned that consumers will "continue to tighten their belts" until the economy is on a stronger footing.
Promotions for McDonald's UK chief executive Steve Easterbrook and marketing director Jill McDonald, and a move to Initiative for M4C's Alex Altman feature in this week's people moves.
LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertising (particularly on television).
