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Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region.
SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, worth estimated US$27m, following a pitch that reportedly also involved Mindshare.
Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats.
London Advertising and Walker Media have won the creative and media briefs respectively from private healthcare company Circle.
Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance of clean drinking water, by encouraging people to go for a walk.
EBay is rolling out its largest ad campaign to date, to back its Fashion Outlet site offering lower prices on around 30 big-name fashion brands.
Retail giant Tesco has turned to Future's customer publishing agency, FuturePlus, to build a website for its in-store tech support service.
LoveFilm, the film subscription company, has landed a major UK digital distribution deal with industry giant MGM (Metro-Goldwyn-Mayer), which promises to open up one of the largest film archives in the business.
Creativebrief, the media and marketing intermediary, has launched an extension to its online offering that enables brand leaders to connect directly with media and sports rights owners.
Lloydspharmacy is close to making a decision on appointing a new agency for consumer PR support.
