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Google's 'Priority Inbox' to affect email marketing strategies

31 Aug 2010 | by Jennifer Whitehead

Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.

VW creates augmented reality Golf Match

27 Aug 2010 | by Sarah Shearman

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.

Teens more receptive to direct mail than their parents

26 Aug 2010 | by Staff

Teenagers are more open to direct mail than their parents - although they still lag behind the over-65s in their enthusiasm for leaflets, doordrops and the like, according to new research.

Adam & Eve raids EHS 4D for Rob Isaacs

26 Aug 2010 | by Matt Williams

Adam & Eve has appointed Rob Isaacs, the planning director at EHS 4D, to the new role of social strategy director.

World Vision calls £2 million review

26 Aug 2010 | by Matt Williams

World Vision, the international relief and development organisation, is holding a review of its £2 million integrated advertising account.

PC World owner DSG found in breach of Data Protection Act

25 Aug 2010 | by Jennifer Whitehead

Electronics retailer DSG has been found in breach of the Data Protection Act, after customer credit agreements were left in a skip near one of its PC World stores.

Online video ads fall short in viewer engagement

24 Aug 2010 | by Daniel Farey-Jones

Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV advertising.

WaterAid highlights diarrhoea as a killer

23 Aug 2010 | by Ben Bold

WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.

Facebook Places takes aim at Foursquare

19 Aug 2010 | by Sarah Shearman

Facebook has launched its first location based application for iPhones and mobile phones in the US, called Facebook Places.

MAGAZINE ABCs: Tesco swells customer magazines circulation

12 Aug 2010 | by Daniel Farey-Jones

Customer magazines have extended their grip on the top 10 magazines by circulation with the debut of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs.

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