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Helen Edwards on Branding: Innovating for austerity

30 Jun 2010 | by Helen Edwards

To succeed in straitened times, companies should look to countries such as India for inspiration.

P&G chief urges brands to 'move people'

29 Jun 2010 | by Stephen Jakes

Brands need to make consumers' lives better if they are to achieve long-term success, according to Marc Pritchard, P&G's global marketing and brand building officer.

From first love to Slim-Fast

29 Jun 2010 | by John Reynolds

Matt Burgess, managing director, Incs at Unilever, is working to build a higher profile for his stable of food brands.

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

Cannes 'Advertiser of the Year' celebrates marketing

28 Jun 2010 | by Arif Durrani

Keith Weed, chief marketing officer of Unilever, this year's Cannes 'Advertiser of Year', had one clear message for marketing students looking to get into the industry, "do it".

Old Spice scoops Cannes Film Lions Grand Prix

26 Jun 2010 | by Matt Williams

CANNES 2010 - Wieden & Kennedy Portland's "The man your man could smell like" TV ad for Old Spice has scooped this year's Cannes Film Lions Grand Prix.

Unilever's marketing chief to double digital spend

25 Jun 2010 | by Arif Durrani

CANNES 2010 - Unilever's new chief marketing officer Keith Weed, who replaced Simon Clift just 80 days ago, plans on doubling the conglomerate's digital marketing spend over the next year, and explained "we fish where the fishes are".

Mates unveils viral sex game for Skyn condoms

25 Jun 2010 | by Maisie McCabe

Ansell Consumer Healthcare-owned condom brand Mates has launched an online game called 'Skyn it to win it', to promote its Skyn range of condoms.

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

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