Tesco 'quality' by The Red Brick Road
29 Jun 2010
Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.
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When John Isner recently beat Nicolas Mahut 70 - 68 at Wimbledon in the longest tennis match ever, JWT London devised a tactical ad for Nestle's KitKat brand, which is all about having a break.
Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.
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