CANNES 2010 - The Press Lions Grand Prix has been awarded to Almap BBDO Sao Paolo's campaign for Billboard magazine, but only after the jury's original choice was disqualified at the last minute for having entered the Awards previously.
CANNES 2010 - The Cyber jury at this year's Cannes Festival has warned that agencies need to reassess the structures in which they work if they want to consistently produce award-winning digitally integrated campaigns.
CANNES 2010 - Leo Burnett's House of Cards identity for Shelter was awarded a Gold Lion in the Design category at this year's Cannes Festival.
CANNES 2010 - Bartle Bogle Hegarty and Abbott Mead Vickers BBDO scooped three awards each in the Cyber category at this year's Cannes Lions, but it was DDB Stockholm and Wieden & Kennedy Portland that took home the top prizes.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
The corporate brand could be seen as the antithesis of the free-spirited hippy vision of a festival.
Charities are at the heart of most festivals, and see them as a good way of exposing their brand to different audiences.
With the proliferation of festivals, PR teams must work hard to differentiate their event.
At the heart of the festival is the music: the big-name headlines, the hot new things or the smaller artists desperate to break through.
Last night's BBC One 'Match of the Day' pulled in six million viewers between 9pm and 10pm, making it the clear channel frontrunner, according to unofficial overnight figures.
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