Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning explains why they should change their ways and how clients would benefit.
It's not a word that sits naturally in the brash world of advertising. But as the global economy stumbles forward, humility is the concept brand owners must embrace to engage with the consumers on whose patronage they depend. Euro RSCG's Russ Lidstone explains.
We now have the missing link of advertising. We have snared the Yeti that has stalked Soho for so long. Tess Alps of Thinkbox explains.
CANNES 2010 - The UK's direct marketing industry is struggling to keep up with its foreign counterparts, the UK members of the Cannes Lions Direct jury have said.
CANNES 2010 - UK PR companies have been given a wake-up call by agencies from smaller countries, Colin Byrne, the chief executive of Weber Shandwick and Cannes PR Lions juror has said.
CANNES 2010 - Abbott Mead Vickers BBDO has scooped two silver Lions and a bronze in the Promo & Activation category at this year's Cannes Lions International Advertising Festival.
CANNES 2010 - Abbott Mead Vickers BBDO has been named Direct Agency of the Year at this year's Cannes Lions, but no other UK shop picked up an award.
CANNES 2010 - Four UK agencies scooped Silver Lions tonight in only the second Cannes PR Lions awards, but Gold proved elusive.
Lansons chairwoman and co-founder Clare Parsons has been appointed vice president EMEA of Public Relations Organisation International (PROI).
VisitBritain has appointed the Daily Mail's former deputy political editor as head of global corporate communications.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters