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Trading Places (28 May): This week's people moves in advertising, marketing and media

28 May 2010 | by Staff

ITV's Rupert Howell's and Rapier's John Townshend were the highest profile departures this week, as Brand Republic rounds up the moves in advertising, digital, marketing and media.

GIVE MUSIC FOR FREE

28 May 2010 | by Stephen Somerville, 7digital

Music rights management is complex and muddled, highlighted by the complexity involved in something as simple as giving away downloads.

YOU KNOW ADS, WE KNOW MUSIC

28 May 2010 | by Natasha Baldwin, Imagem Creative Services

Music can generously reward brands that look to the long term rather than to the latest chart hit

GETTING INTO THE RETAIL GROOVE

28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media

The changing music landscape makes brand and band partnerships an attractive proposition for both parties.

A LOVE AFFAIR WORTH NURTURING

28 May 2010 | by Ruth Simmons, soundlounge

People have a close relationship with music and it is often a simple solution to get to the heart of the consumer.

BRIEFING NOTES

28 May 2010 | by Paul Cartledge and Philip Jewson, Yellow Boat Music

When it comes to briefing a composer, the old line "I don't know what I want but I'll know when I hear it" won't help produce the music you want.

IT body BCS unveils campaign to change the 'geeky' image of IT

28 May 2010 | by Kate Magee

BCS, The Chartered Institute for IT, has launched a campaign to change the 'geeky' image of IT.

GSK turns to Red for help

28 May 2010

GlaxoSmithKline has drafted in extra PR muscle to promote a controversial weight-loss drug.

Hit or Miss? Unite general secretary's Tweets disturb BA negotiations

28 May 2010

What a Twit Unite's Derek Simpson caused controversy after turning to Twitter during sensitive strike talks.

Red first agency to feel effects of quango review

28 May 2010

Case Study: Government info and tech body Becta becomes early casualty of financial belt-tightening.

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