Initiative hires Bentall to boost direct offering
27 May 2010 | by Mark Banham
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
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NRS March 2010: Grazia and New among few magazines to increase readership
31 May 2010 | by Mark Banham
The latest set of NRS figures shows declining readerships for most magazines, but Northern & Shell's New and Bauer Media's Grazia have succeeded in bucking the trend in the women's weekly sector.
More than 90% of consumers would not pay £2 a week for Times Online
26 May 2010 | by Ben Bold
LONDON - Most consumers (91%) would be unwilling to pay £1 a day or £2 a week to access the Times Online, according to research, with only 5% saying they would fork out £2 for a week's digital subscription.
RTL reportedly ready to auction off Five
26 May 2010 | by Ben Bold
Channel Five parent RTL is preparing to put its beleaguered TV channel up for auction, according to reports.
Seven Squared sets up B2B unit
06 May 2010 | by John Reynolds
LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has launched a business-to-business (B2B) unit.
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