National Express gives FA cold shoulder
06 May 2010 | by John Reynolds
LONDON - National Express, the transport company, has become the latest brand not to renew its sponsorship deal with the Football Association (FA).
Future's Procycling magazine has just unveiled its redesigned edition. PRWeek speaks to the editor about the changes.
LONDON - National Express, the transport company, has become the latest brand not to renew its sponsorship deal with the Football Association (FA).
LONDON - The digital out-of-home industry needs to improve accountability, increase interactivity and trade on a cost-per-acquisition basis to increase its share, according to Robert May, head of instants at national lottery operator Camelot.
LONDON - The digital outdoor industry must demonstrate its value to advertisers and improve its creative work to increase its share of the media mix, according to panellists at the DOOH Media summit held in association with Media Week.
Love Film awards its creative account to 18 Feet and Rising, pushing the agency up from 6th place to 4th.
LONDON - Brook, the sexual health charity for young people in the UK, has appointed Baber Smith to handle an integrated brief, following a competitive pitch run by teenagers.
LONDON - Engine has acquired Jam, the social media unit of i-level, the digital agency that was placed into administration yesterday.
LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has launched a business-to-business (B2B) unit.
LONDON - City AM is running a one-off special evening issue tomorrow (7 April), as it looks to capitalise on the fervour surrounding the General Election.
Vodafone has launched a new TV ad aiming to show how important it is for friends and family to be able to contact each other when they need to talk.