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Nikon to sponsor C4's Hollyoaks

30 Apr 2010 | by Maisie McCabe

LONDON - Camera manufacturer Nikon has signed a five-month deal to sponsor teen soap 'Hollyoaks' across Channel 4, E4 and video-on-demand from tomorrow (1 May), to promote the Nikon Coolpix S3000 camera.

Target 'life's a moving target' by Wieden + Kennedy Portland

30 Apr 2010

American retailer Target has launched a campaign to show how everyday things relate to ones journey through life.

Best Buy ad fires prices broadside at Currys

29 Apr 2010 | by Joe Thomas

LONDON - Best Buy has opened an advertising war with Currys ahead of the opening of its first UK store tomorrow (30 April), with a national press ad advising consumers to 'demand' Currys' lowest price.

Asda 'good old basket' by Saatchi & Saatchi

29 Apr 2010

Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.

Sainsbury's appoints Dare to digital ad business

29 Apr 2010 | by Kate Nettleton

LONDON - Dare has landed the Sainsbury's digital advertising account following a shoot-out against Abbott Mead Vickers BBDO, Altogether Digital and i-Level.

Asda launches price guarantee

28 Apr 2010 | by Sara Kimberley

LONDON - Asda has turned up the heat on its high street rivals today (28 April), after introducing a price guarantee that promises grocery shoppers a refund if they find a better offer by their nearest competitors.

BrandZ top 100 brands by value 2010

28 Apr 2010 | by Nicola Clark

View the complete top 100 table from Millward Brown Optimor's BrandZ study.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Digital Report: Keep your affiliates onside

28 Apr 2010 | by Andrew McCormick

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.

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