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BrandZ top 100 brands by value 2010

28 Apr 2010 | by Nicola Clark

View the complete top 100 table from Millward Brown Optimor's BrandZ study.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Helen Edwards joins Marketing

27 Apr 2010 | by Gareth Jones

LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.

Starbucks UK sales play part in chain's rocketing profits

22 Apr 2010 | by John Reynolds

LONDON - Starbucks has reported that year-on-year net earnings soared from $25m to $217m in its second quarter, powered by the introduction of its instant coffee brand, Via.

Opinion: The Marketing Society Forum

21 Apr 2010 | by Staff

Is it a good idea for FMCG brands to try to become retailers?

Vote now for your Marketing Moment of the Year

15 Apr 2010 | by Richard Abbott

The Marketing Society Awards for Excellence will this year feature a vote for Marketing Moment of the Year.

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