Renault launches Facebook game to engage city drivers
30 Apr 2010 | by Alex Brownsell
LONDON - Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.
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Volkswagen 'unbelievable value' by DDB London
30 Apr 2010
Volkswagen has launched a new campaign to highlight its servicing and APR deals.
Mazda picks Inferno for MX-5 brief
29 Apr 2010 | by Matt Williams
LONDON - Mazda has appointed Inferno to handle the pan-European direct marketing account for its MX-5 flagship offering.
Work Club wins Land Rover global digital brief
29 Apr 2010 | by Noel Bussey
LONDON - Jaguar Land Rover has appointed Work Club to handle a global digital brief to promote one of the company's marques.
BrandZ top 100 brands by value 2010
28 Apr 2010 | by Nicola Clark
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.
Electric and hybrid car sales plummet
27 Apr 2010 | by Gemma Charles
LONDON - The government's scrappage scheme has led to a sales slump in electric and hybrid cars, according to Mintel research.
Public view - what did the public think of Audi's latest ad?
26 Apr 2010
Viewers has a positive response to Audi's latest ad but some found the message behind the ad unclear.
Honda 'impossible dream' by Wieden + Kennedy
26 Apr 2010
Honda is launching an enhanced and extended version of its 'impossible dream' campaign which first aired in 2005 across Europe.
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