Shake n' Vac to put the freshness back
30 Apr 2010 | by John Reynolds
LONDON - The Shake n' Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.
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JWT embarks on Wilkinson Sword digital campaign
30 Apr 2010 | by Matt Williams
LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.
BrandZ top 100 brands by value 2010
28 Apr 2010 | by Nicola Clark
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marketing magazine's line-up of expert columnists.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
LONDON - The creative merry-go-round continues in adland this week along with high-profile movers in media, including ESPN's Lynne Frank (pictured), as Brand Republic rounds up the people moves in advertising, digital, marketing and media.
Unilever takes legal action against BNP over Marmite stunt
22 Apr 2010 | by Alex Brownsell
LONDON - Unilever has initiated legal action against the British National Party (BNP) after the far-right party featured a jar of Marmite on its latest political broadcast.
Boots 'Tony Ferguson weightloss' by Mother
22 Apr 2010
Boots has launched an new ad as part of its 'here come the girls' campaign, highlighting the Tony Ferguson weightloss programme.
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