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Virgin Media launches campaign to promote high-definition

LONDON - Virgin Media is set to launch its first high-definition advertising campaign promoting during 'Britain's Got Talent' on ITV1 HD tomorrow night (1 May).

New business leagues (30 April 2010)

Adam & Eve picks up the Save The Children account.

Absolut provides cocktail instructions with a feminine twist

LONDON - Actresses Kate Beckinsale and Zooey Deschanel have dressed up to represent cocktails such as the Bloody Mary in a series of press ads for Absolut Vodka.

Orange overhauls cinema ads after seven years

LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.

Euro RSCG poaches Naked strategist as part of planning revamp

LONDON - Euro RSCG London has appointed Naked Communications' head of brand and business strategy Samantha Alonso as a senior planner, as part of an effort to revitalise its planning department.

IPC looks to cut portfolio in strategic review

LONDON - IPC Media is launching a strategic review of its specialist titles, such as Decanter and Cage & Aviary Birds, which could result in it cutting back the number of niche magazines it publishes.

Target 'life's a moving target' by Wieden + Kennedy Portland

American retailer Target has launched a campaign to show how everyday things relate to ones journey through life.

Expedia returns to TV advertising with new spot

LONDON - Expedia, the online travel portal, has returned to TV advertising with an ad focusing on savings and voiced by 'Peep Show' star David Mitchell.

WPP reports two per cent revenue decline with strongest performance in PR

WPP has reported revenues were £2.08bn in the first quarter of 2010, down just under two per cent from last year.

Eurostar hires Jarvis Cocker to promote culture campaign

LONDON - Eurostar has hired former Pulp frontman Jarvis Cocker to lead a new campaign offering consumers discounts on cultural activities.


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