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Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

The industry's business model is about to implode, and the agencies have only themselves to blame.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Digital Report: Keep your affiliates onside

28 Apr 2010 | by Andrew McCormick

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.

Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.

Rewriting the rules

27 Apr 2010 | by Gemma Charles

LONDON - Marketers in all sectors will be affected by draft guidelines on green ad claims.

Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

The airspace closure was costly for carriers, but the reputation of some survived better than others.

Profile: In the name of the family

27 Apr 2010 | by John Reynolds

Jonathan Warburton, chairman of Warburtons, is determined to conquer London and the South East.

Avoiding a red card

27 Apr 2010 | by Joe Thomas

LONDON - Unofficial brands should take care when running football-based pushes this summer.

Creativity in numbers

27 Apr 2010 | by David Tiltman

LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.

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