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School pens brand Berol appoints Rave to raise awareness of 'Teachers' Club'

16 Apr 2010 | by Matt Cartmell

Rave has been appointed by school pens brand Berol.

Out and About 19 April

16 Apr 2010 | by Harriet Dennys

Metro throws an Alice in Wonderland-themed party for media agencies at Fabric, media networkers gamble at Maya, and Future's Stevie Spring has a run-in with Admedia's Philip Vecht

RadioCentre dismisses Ofcom deregulation plans as 'immaterial'

16 Apr 2010 | by Maisie McCabe

LONDON - RadioCentre, the trade body for the commercial radio industry, has called for greater deregulation of local commercial radio than was announced by broadcast regulator Ofcom yesterday.

Stubbs and Keegan to star in ESPN's football campaign

16 Apr 2010 | by Arif Durrani

LONDON - ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign to promote its football coverage of the Premier League and the FA Cup later this month.

Starcom social media tracking points to polarised opinion on leader debates

16 Apr 2010 | by David Barros

LONDON - Analysis of more than one million online discussions by Starcom Mediavest Group put Nick Clegg as a clear winner in last night's televised election debate.

Global Newsmaker: Microsoft's Stephen Forshaw

16 Apr 2010 | by Arun Sudhaman

Microsoft's Asia-Pacific corporate comms director Stephen Forshaw tells PRWeek Global why agencies can only be as good as the clients that brief them.

Media Bitch's Diary 16 April

16 Apr 2010 | by Harriet Dennys

Footballers have a flutter on the Grand National, volcanic ash strands Mirror executives in Madrid, Neil Jones goes downhill fast, and Romeo and Juliet share their love on Twitter

Electronic Arts' Playfish signs TBG to social media ad business

16 Apr 2010 | by Staff

LONDON - Playfish, the online games specialist recently acquired by Electronic Arts, has signed up full service digital agency TBG to manage its US and European media spend across social network Facebook.

Brand loyalty not an issue for online car buyers

16 Apr 2010 | by Sara Kimberley

LONDON - Nearly 70% of consumers lack brand loyalty when looking online for a new car, according to a new report by motor specialist Auto Trader.

NEWSPAPER ABCs: The Observer's revamp fails to stem circulation decline

16 Apr 2010 | by Maisie McCabe

LONDON - Guardian News & Media's newly revamped Sunday newspaper The Observer continues to lose circulation faster than any of its rivals, according to today's ABC figures for March.

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