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Oxfam appoints WPN to donor acquisition DM account

LONDON - Oxfam GB, the UK's largest development charity, has appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work.

Labour deploys Eddie Izzard as election weapon

LONDON - Comedian Eddie Izzard has filmed a two-minute election broadcast for the Labour Party in which he claims Britain is "bloody brilliant", and lays into the Conservatives as "Thatcher's children".

Ocean Spray 'good inside' by Arnold London

Ocean Spray has launched a UK campaign aiming to present the cranberry drink to a new audience using a humorous tone.

Initiative lands Titan Bet media account

LONDON - Titan Bet, the new sports betting company backed by online poker brand Titan Poker, has appointed media agency Initiative to handle its UK media planning and buying business.

BT head of media Steve Huddleston leaves

LONDON - British Telecom's head of media Steve Huddleston has left the company.

Media 360 to 'rethink and rebuild' the post-recession industry

LONDON - Booking is now open for this year's Media 360 conference, where media's leading thinkers will debate how the industry can 'rethink and rebuild' to recover from the ravages of the recession.

CHI beats Leo Burnett to Westfield task

LONDON - CHI & Partners has landed the advertising account for Westfield after a final pitch against Leo Burnett.

New business on the frontline

Today saw the IPA launch its latest book, New business: A guide to life on the frontline. Here Helen Weisinger and Mark Robinson, the marketing directors at Fallon and Chick Smith Trott respectively and joint chairs of the IPA New Business Group, give an account of the role in the modern environment.

Ofcom to deregulate local radio

LONDON - Broadcasting regulator Ofcom will relax programming and location rules for the local commercial radio sector when the Digital Economy Act comes into effect this summer.

Twitter execs in hotseat as they answer questions at Chirp conference

LONDON - Third party developers got a chance to fire questions at Twitter executives yesterday during the @Chirp conference, a week after Twitter ruffled some feathers when it announced it would be side-stepping many independent developers to launch some of its own apps.

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