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Text 100 signs up Waggener Edstrom's Kirsty Leighton for MD role

31 Mar 2010 | by Matt Cartmell

Waggener Edstrom's global head of client development is quitting to take up a top role at rival tech agency Text 100.

Cake bolsters digital team with appointment of former employee Jez Jowett

31 Mar 2010 | by Peter Hay

Cake has bolstered its digital offering by appointing Jez Jowett, a former employee at the agency, as global digital director.

Social media measurement: the experts at work

30 Mar 2010 | by Cathy Wallace

Standard measurements apply to print/broadcast media but not to social media. Cathy Wallace asks industry experts how they measure social media

Google's principles could scupper plans for world domination

30 Mar 2010 | by Arun Sudhaman

Google's famed 'do no evil' positioning is likely to create more headaches for the internet giant's attempts to become a truly global multinational corporation, despite its pull-out from mainland China last week.

Music video sharing site Muzu.TV appoints Shine Communications to take on YouTube

30 Mar 2010 | by Peter Hay

Shine Communications has been appointed to promote the music video sharing site Muzu.TV following a multi-agency pitch.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

NPower 'Revenge of the Killer Watts' by VCCP

26 Mar 2010

NPower's latest campaign by VCCP features beloved pop-culture icons Wallace and Gromit.

Vodafone 360 'Madame Tre Sesti' by Achtung

26 Mar 2010

Vodafone 360 is launching a multiplatform 'Madame Tre Sesti' campaign to promote an online fortune teller who gives details on your personality, love life, social health and work-life balance by analyzing your social networking activity.

Siemens reviews Euro B2B account

25 Mar 2010 | by Noel Bussey

LONDON - Siemens has called a pitch for its pan-European integrated business-to-business account.

Movistar 'connected' by Y&R Peru

25 Mar 2010

Through the use of split screens, Movistar is launching a campaign that promotes the services ability to connect people in striking ways.

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