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LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.
LONDON - Tesco has reported its sales of rhubarb have doubled in the last week following a multi-million pound marketing campaign featuring cook Delia Smith and chef Heston Blumenthal.
LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones.
LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on Friday night - watch The Hate Party's Stop the Spread ad here.
LONDON - KFC has ventured into branded content for the first time through a year-long partnership with music TV broadcaster 4Music.
DDB UK is launching a new brand campaign for Marmite and has created two new political parties to go head-to-head in an election battle to determine if the UK is a nation of Marmite lovers or haters.
LONDON - United Biscuits is extending its McVitie's range with the introduction of McVitie's Mini Shorties in April.
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust their thinking.
Strongbow has launched a new phase in its 'Bowtime for Grafters' TV campaign, aiming to promote itself as a refreshing reward after a hard day's work.
LONDON - Soft drinks sales in the UK in 2009 grew 2% in value to £6.2bn in the take-home channel, despite the economic downturn.
