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BMW picks Engine for consolidated UK creative accounts

LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business.

Renault 'zero emissions' ad banned by ASA

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has been banned by the Advertising Standards Authority (ASA).

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Ford completes sale of Volvo to Geely

LONDON - Chinese automotive manufacturer Geely has agreed to acquire Swedish car marque Volvo from Ford Motors in a $1.8bn deal.

Brooklyn Brothers wins Land Rover brief

LONDON - Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly anticipated Range Rover LRX.

Castrol to run first TV ad for two years

LONDON - Motor oil brand Castrol is returning to TV after two years with an ad created by Ogilvy breaking next month.

Biggest brands: Top 100 advertisers 2010

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

Land Rover 'go beyond' by Young & Rubicam

Young & Rubicam has launched new print executions for Land Rover's existing campaign, 'go beyond.'

WPP rolls £1.3bn Ford of Europe business into Blue Hive

LONDON - WPP has created a new agency called Blue Hive to exclusively handle its through-the-line Ford of Europe account, and appointed Ogilvy's Tony Grigg as its chief executive.

Toyota promises quality in confidence-building campaign

LONDON - Toyota has launched a print campaign to reassure consumers about the quality of its cars.

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