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MasterCard hires Gill Barr to top UK marketing role

31 Mar 2010 | by Alex Brownsell

LONDON - MasterCard has hired former John Lewis marketer Gill Barr to take on the newly-created role of head of marketing for UK and Ireland.

The Institute of Economic Affairs hires Ruth Porter as communications manager

30 Mar 2010 | by Gemma O'Reilly

The Institute of Economic Affairs has brought in Ruth Porter as communications manager.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

LV= flags mutual status with primetime activity

30 Mar 2010 | by Alex Brownsell

LONDON - Insurance brand LV= is refocusing its marketing strategy on brand-led TV ads in prime-time slots to improve awareness of its mutual status.

Comparethemarket prepares to launch meerkat merchandise

29 Mar 2010 | by Joe Thomas

LONDON - Comparethemarket.com parent company BGL looks set to expand its meerkat branding with the introduction of a range of branded merchandise including toiletries later this year.

Government confirms plans for Post Office Bank

29 Mar 2010 | by Alex Brownsell

LONDON - Business secretary Peter Mandelson is set to confirm plans to transform the Post Office into a major provider of banking services, in one of the key strands in the Labour Party's general election campaign.

Barclaycard 'freedom' by BBH

24 Mar 2010

Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom' rewards programme.

Anthony Hilton: Investment banks left out in the cold

24 Mar 2010 | by Anthony Hilton

The most difficult job in financial PR must be to devise and execute a strategy that will rehabilitate the banks. Normally, people have a limited capacity for anger.

Bobby Morse takes over at Buchanan as Richard Oldworth becomes chairman

23 Mar 2010 | by Alec Mattinson

Buchanan Communications has promoted Bobby Morse to senior partner with responsibility for the day-to-day running of the agency.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

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