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BMW picks Engine for consolidated UK creative accounts

LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business.

Boden turns to Experian for customer acquisition platform

LONDON - Boden, the mail order clothing retailer, has appointed Experian to boost its customer acquisition marketing activities.

Direct marketing and sales promotion leagues 2010

With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point

Google rolls out targeted banner ads

LONDON - Samsung and Center Parcs are among brands that have begun to use a service offered by Google that personalises online banner ads.

LV= flags mutual status with primetime activity

LONDON - Insurance brand LV= is refocusing its marketing strategy on brand-led TV ads in prime-time slots to improve awareness of its mutual status.

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.

OgilvyOne begins search for 'the World's Greatest Salesperson'

LONDON - OgilvyOne Worldwide is kicking off a global search to find the world's greatest salesperson through a new digital campaign.

TMW boosts senior team with four appointments

LONDON - Tullo Marshall Warren, the digital and direct agency, has made four new senior appointments.

Coupon use surges in Christmas and New Year period

LONDON - The number of coupons redeemed over December and January rose by 21% year on year, according to the UK's leading coupon and voucher services provider Valassis.

Chemistry Communications reports a 150% rise in profits

LONDON - Chemistry Communications Group has reported a rise in pre-tax profit of 150% to £1.4m in 2009, in its results released today.

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