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Alcatel-Lucent names Lord Carter as chief marketing, strategy and comms officer

Alcatel-Lucent has named former communications minister Stephen Carter as its chief marketing, strategy and comms officer.

Digital Britain's Lord Carter resurfaces at Alcatel-Lucent

LONDON - Lord Stephen Carter, the former Ofcom chief and architect of the government's Digital Britain report last June, has resurfaced in a lead marketing and strategy role for global telecommunications infrastructure giant Alcatel-Lucent.

Rise of social networking killing off loyalty to news brands

LONDON - The increasingly large role that social networks are playing in how people get their news is killing off loyalty to individual news organisations, according to a major US study.

Brothers relaunches apple cider

LONDON - Cider brand Brothers is relaunching its apple variant, to highlight the provenance of the product and position it away from rivals such as Bulmers and Magners.

Paper Round (2 March) - a look at the day's newspapers

LONDON - Today's papers carry a raft of health supplements and focus on millionaire Tory donor Lord Ashcroft's admission to be non-domiciled in the UK for tax purposes.

BBC plans to cut output and refocus on quality

LONDON - The BBC's strategic review has confirmed it plans to close the alternative music station Radio 6 Music, the teenage focused strands Blast! and BBC Switch, and the national Asian Network as part of a pledge to save £100m a year in overheads.

Media House called in to handle Glasgow council leader Steven Purcell's resignation

Glasgow council leader Steven Purcell has called in PR support to help manage the media attention surrounding his shock resignation.

Telegraph to provide online coverage of athletics

LONDON - Telegraph Media Group (TMG), the publisher of The Daily Telegraph, has signed as the exclusive digital partner of the forthcoming World Athletics Championships as part of its bid to ramp up sports coverage.

Paddington Bear gets paws on marmalade brand

LONDON - Paddington Bear has lost his appetite for Marmite and returned to his first love of marmalade, becoming the face of Robertson's Golden Shred.

Sponsorship agency partnership appoints Leung as MD

LONDON - Generate Sponsorship's partnership with Helios Associates will be headed by Li Li Leung, who as managing director of Helios China handled several sponsors of the Beijing Olympic Games.

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