Editor's Desk: Peter Grunert, Lonely Planet Magazine
16 Mar 2010 | by Cathy Wallace
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LONDON - Kraft Foods' senior management were forced to rely on Google searches in a bid to ascertain key information regarding Cadbury's existing production arrangements during its hostile takeover, a Kraft executive confided to MPs today.
Who reads Lonely Planet Magazine?
Sportswear brand Musto has appointed Pitch to handle consumer PR and sponsorship activation across a number of its clothing ranges.
Toby Carvery has launched its first TV campaign debating what makes the perfect roast dinner.
LONDON - Yeo Valley, the organic dairy brand, has appointed Bartle Bogle Hegarty (BBH) to handle its £5m advertising account.
Online campaign will encourage consumers to share their grin for a chance to become the official face of the 'Guinness grin' for 2010.
LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government remains strong enough for marketers to ask what this would mean for them.
LONDON - Glam Media, operator of women's website network Glam.com, is launching a French operation following a recent $50m funding.
Young people's mobility charity Whizz-Kidz debut their first ever cinema advert this month.
LONDON - Opponents to the Government's plans to bring the Digital Economy Bill into law before the election are mounting an online campaign to ensure the law is not rushed through the House of Commons.