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Kraft forced to 'google' Cadbury in attempt to find out crucial info

LONDON - Kraft Foods' senior management were forced to rely on Google searches in a bid to ascertain key information regarding Cadbury's existing production arrangements during its hostile takeover, a Kraft executive confided to MPs today.

Editor's Desk: Peter Grunert, Lonely Planet Magazine

Who reads Lonely Planet Magazine?

Sportswear brand Musto hires Pitch for consumer PR and sponsorship brief

Sportswear brand Musto has appointed Pitch to handle consumer PR and sponsorship activation across a number of its clothing ranges.

Toby Carvery 'great roast dinner debate' by St Luke's

Toby Carvery has launched its first TV campaign debating what makes the perfect roast dinner.

BBH wins Yeo Valley's £5m ad account

LONDON - Yeo Valley, the organic dairy brand, has appointed Bartle Bogle Hegarty (BBH) to handle its £5m advertising account.

Guinness 'grin' by Red Urban

Online campaign will encourage consumers to share their grin for a chance to become the official face of the 'Guinness grin' for 2010.

Change we can believe in?

LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government remains strong enough for marketers to ask what this would mean for them.

Glam Media expands European operation

LONDON - Glam Media, operator of women's website network Glam.com, is launching a French operation following a recent $50m funding.

Whizz-Kidz 'lets kids be kids' by The Red Brick Road / Smuggler

Young people's mobility charity Whizz-Kidz debut their first ever cinema advert this month.

Opposition mounts to 'rushed' Digital Economy Bill

LONDON - Opponents to the Government's plans to bring the Digital Economy Bill into law before the election are mounting an online campaign to ensure the law is not rushed through the House of Commons.

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