Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
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Burger King has launched a limited edition festive Whopper burger, for brussel spout-enthusiasts.
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Burger King has opened its first standalone specialist dessert outlet in the Westfield shopping centre in London, as it looks to diversify its portfolio away from its core burger franchises
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze on discretionary spend when the new headline VAT rate of 20% comes in on 4 January.
McDonald's has launched a campaign for its limited edition Festive Menu.
AKQA has created an online animation for Pot Noodle to support the launch of "Pot Noeldle", the new four minute roast turkey and stuffing flavour product.