Lexus to re-position around 'progressive luxury'
23 Dec 2010 | by Alex Brownsell
Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme of "progressive luxury".
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Toyota launches TV ad starring Supergrass singer Gaz Coombes
23 Dec 2010 | by Alex Brownsell
Toyota has unveiled a new TV ad for its Yaris model starring former Supergrass frontman Gaz Coombes.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
US sues BP for Deepwater Horizon catastrophe
16 Dec 2010 | by Ed Owen
The US government has filed a civil suit against BP for the effects of the massive oil spill, triggered by the explosion of the Deepwater Horizon drilling rig in the Gulf of Mexico in April.
Hyundai readies 'modern premium' brand strategy
16 Dec 2010 | by Alex Brownsell
Hyundai is to roll-out a new brand strategy in the New Year as it shifts its marketing away from price towards brand-led messages.
Toyota recruits Supergrass singer Gaz Coombes for TV ad
16 Dec 2010 | by Alex Brownsell
Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer Gaz Coombes.
Halfords calls up 118 man for top marketing role
14 Dec 2010 | by Ed Owen
Car and cycle specialist Halfords has appointed Gerry Murphy, former chief executive of 118 118 owner The Number, as group brand marketing director.
Volkswagen to launch Discovery Channel idents
14 Dec 2010 | by Sarah Shearman
Volkswagen is rolling out a set of idents on the Discovery Channel on 20 December, as part of its integrated campaign to promote its Caddy van.
Harrods to showcase Lexus hybrid
14 Dec 2010 | by Ed Owen
Harrods will showcase the new Lexus hybrid car in its auto window, usually reserved for less-green supercars.
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
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