Paper Round (22 December) - Which clients are advertising in the national press?
22 Dec 2010 | by Calvin Lau
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
Hoseasons, the UK holiday company, is launching its first TV ad in three years with a campaign featuring Denise Van Outen.
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has retained Carat to its estimated $1.2bn US media planning and buying business.
Gocompare.com, the financial services comparison site, is launching a series of radio ads this week featuring 'Peep Show' star David Mitchell.
Amazon has topped ForeSee's annual list of the best and worst online retailers, with overall customer satisfaction increasing slightly, and the performance of UK websites flagging far behind US websites.
British Airways is believed to have suffered a loss of between £8m and £10m profit each day during the current bad weather, according to reports.
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing and experiential agencies of its type.
Culture secretary Jeremy Hunt will take over Vince Cable's responsibilities for media and telecoms, after the Lib Dem business secretary "declared war" on Rupert Murdoch's plans to take over BSkyB.