to remove filtersFive ways to get into gaming - The story
08 Dec 2010 | by Peter Hay
Narrative has become a major part of the gaming industry, as the complexity of games has increased in recent years.
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Five ways to get into gaming - Events
08 Dec 2010 | by Peter Hay
Events around the gaming industry have become a major stage for PR professionals to promote their clients as media interest broadens and audiences diversify.
Five ways to get into gaming - Product placement
08 Dec 2010 | by Peter Hay
Timing is imperative when trying to get your brand included in the virtual side of gaming.
Five ways to get into gaming - The soundtrack
08 Dec 2010 | by Peter Hay
Popular music is one of the most obvious ways brands can get involved in a game and is fundamental to the success of many high-profile games including Guitar Hero, DJ Hero and Singstar.
Five ways to get into gaming - Casting
08 Dec 2010 | by Peter Hay
There is a very definite place now for acting talent to make a mark on the gaming world and bolster their profile while doing so.
Think BR: Google's Groupon bid is a nod to where marketing spend is headed
08 Dec 2010 | by Mark Palmer
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
Assuming control of a business is never easy, so imagine taking the reins from the founder and chairman of the UK's largest private magazine business, a former deputy prime minister, in the grip of the worst advertising recession in living memory. And he's your dad.
Cineworld picks five agencies to battle for £3m media business
08 Dec 2010 | by Katherine Levy
UPDATE - Cineworld, the multiplex cinema chain, has picked four agencies to compete against incumbent MediaVest for its £3m media planning and buying account.
60 Second Spot: Michael Steckler, Criteo
08 Dec 2010 | by Harriet Dennys
Michael Steckler, managing director of performance retargeting firm Criteo, tells Media Week how his firm is helping e-commerce companies lure back consumers to their sites and buy more products
Seat airs first branded online TV programme
08 Dec 2010 | by Sara Kimberley
Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel 5's car show, 'Fifth Gear'.
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