Yell has appointed Shine Communications to handle a project in the New Year.
Mousebreaker, the free-to-play gaming website published by IPC Media, has unveiled a new look today (3 December), which offers advertisers the chance to sponsor individual games.
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.
03 Dec 2010
| by Gordon Torr
Gordon Torr's view of Campaign and the APG's annual "Battle of Big Thinking" - billed this year as the "Clash of the Titans"
03 Dec 2010
| by AOP
The complexities of measuring online engagement are examined in a new report from the AOP.
03 Dec 2010
Mindshare moves up two ranks in the media leagues after scooping the ITV Studios business.
England may have been defeated in its bid to host the 2018 World Cup, bursting the balloons of brand backers BA and Morrisons, but not everyone will be weeping into their eggnog this Christmas.
Outdoor media owner JCDecaux plans to double its digital footprint to 500 screens by the end of 2011 with the introduction of a national rail six sheet network and expanded shopping centre network.
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35 million media account after a competitive pitch.
03 Dec 2010
| by Ed Owen
Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze on discretionary spend when the new headline VAT rate of 20% comes in on 4 January.