Grayling's CSR and sustainability division has been appointed by a manufacturer of wind turbines.
The Office of Fair Trading (OFT) has required commercial blogging network Handpicked Media to identify when any promotional comments have been paid for, putting pressure on the PR industry to follow suit.
High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning and buying account.
13 Dec 2010
| by Ed Owen
Nokia has launched the "Loop" app that allows users to mix different musical beats, as it looks to boost sales and take market share from Apple's iPhone and other smartphones.
Schwarzkopf has signed a seven-figure deal to sponsor a youth package on Channel 4 and E4 in 2011, including the upcoming Chris Evans show 'Famous and Fearless'.
Albion London, the digital agency, has created an online game that compares the conversations and buzz around certain subjects on Twitter.
Freederm, the skincare brand, has been unveiled as the sponsor for the second series of 'Take Me Out,' the dating game show presented by Peter Kay's 'Phoenix Nights' sidekick Paddy McGuiness.
13 Dec 2010
| by Ed Owen
The Co-operative has signed its largest-ever sponsorship deal, covering ITV's national weather bulletins for a year.
Morrisons, which paid £1m to sponsor England's failed 2018 World Cup hosting bid, is pressuring Fifa to donate the same amount of money to grassroots football, alleging that the selection process was "unfair".
Absolut, the premium vodka brand, has introduced a neck collar incorporating Quick Response (QR) technology, in a bid to distribute its Drinkspiration app to consumers.