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Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston Blumenthal, prepare to hit the shelves just days after a total sell-out created a lucrative online market.
Pets at Home, the UK's biggest chain of pet stores, has appointed Greggs customer and marketing director Scott Jefferson to the position of marketing director.
Stella McCartney, the fashion designer, has launched an e-commerce site in the UK for the first time.
Digital agency Steak has picked up the brief to raise the international profile of online print business Moo.com, winning out after a three-way pitch.
Selfridges has launched a press campaign to support '10 Days of Play,' the first in a series of regular calendar event-based advertising pushes.
Business group CBI has reported brisk trading in the run-up to Christmas, while online retailers are braced for a "mega Monday" of frenzied buying on 6 December.
Tesco expects Christmas 2010 to be its biggest festive period yet, with the focus on family entertainment and trials of Argos-style catalogue shopping.
Westfield has launched a pitch for media owners to manage outdoor advertising at Westfield Stratford City, which is being developed close to the 2012 Olympic site, as well its six other shopping centres outside London.
Burrda, the Swiss-owned sportswear brand, is gearing up for a major push into the UK lifestyle clothes market.
