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Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

Marketers can learn much from behavioural insights into the desire for unity in human consumption.

Nudge nudge, think think

09 Nov 2010 | by Gareth Jones

Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.

Helen Edwards on Branding: A blast from the past

03 Nov 2010 | by Helen Edwards

Marketers aiming to run 'breakthrough' workshops should look to the industrial age for inspiration.

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

Microsoft is waging war for control of your living room. This week the company fired the latest volley in its battle against its console rivals with a $500m marketing drive backing Kinect, its new motion-sensing control system for the Xbox 360.

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