Click 
to remove filters
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.
It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%.
TV revenues will rise 3% in 2011, Billetts predicts, while in terms of audience growth, adult impacts are expected to be up just 1%
The story of 2011 is likely to be one of low revenue growth among TV, press and digital, forecasts Billetts, with all three sectors having critical issues to address.
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
New research from UM London shows that VoD is moving away from its niche origins and in the process becoming a more social and interactive platform.
The challenges facing the current and previous governments show that a focus on the 'now' should not be allowed to obscure long-term planning.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us