Digital: Social Media Policy - Are you sitting on a time bomb?
17 Nov 2010 | by Peter Hay
Social media have become impossible to ignore.
As both Rob Brown, MD of Staniforth and author of Public Relations and the Social Web, and Lansons' Sanders point out, social media guidelines should be rooted in common sense.
Social media have become impossible to ignore.
There is no doubt that the public sector is bearing a huge burden of the tectonic changes happening all around us at the moment.
As much as online resources can be helpful for companies wanting to put together their own social media policies, it is important the culture of the agency, or the client, is taken into account, as well as the environment in which they operate.
'If social media are to have any energy or vitality to them, employees should feel free to speak openly about their work and experiences,' advises Edelman's Stern.
French Radio London, a new commercial radio station catering for French speakers and Francophiles, has gone on air today with launch advertisers French Bubbles and the E:Cube Winter Wonderland in Hyde Park.
Unilever has been given approval from the European Union to buy the personal care and European laundry arm of Sara Lee Corporation, in a €1.2bn deal.
Coca-Cola, Take That and BT make an unlikely trio of new entrants in this week's BR app chart, though Facebook remains top.
Heinz has unveiled a new ad for its latest range addition, the Heinz Beanz Fridge Pack, which has a re-sealable pot.