Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
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Burger King is to launch its first 'value' menu as it looks to extend its appeal to money-conscious consumers.
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired by classic late-night foods.
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.
McDonald's is rolling out the third phase of its ad campaign to remind people "There's a McDonald's for everyone".
Costa has launched its first ever TV ad, highlighting the superior quality of Costa's coffee through the demonstration of the skill it takes to make the perfect cup.
Marketers who are adept at engaging with consumers can struggle to communicate with colleagues.