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Burger King to launch first 'value' menu

Burger King is to launch its first 'value' menu as it looks to extend its appeal to money-conscious consumers.

Helen Edwards on Branding: A new consumer champion

With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge.

The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

Doritos 'late night' by AMV BBDO

Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired by classic late-night foods.

Helen Edwards on Branding: No clear line of insight

Marketers should view with some scepticism the 'insights' presented to them by research agencies.

Helen Edwards on Branding: Xerox means business

The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.

UK adspend returns to double digit growth

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.

McDonald's highlights its golden arches

McDonald's is rolling out the third phase of its ad campaign to remind people "There's a McDonald's for everyone".

Costa 'monkeys and typewriters' by Karmarama

Costa has launched its first ever TV ad, highlighting the superior quality of Costa's coffee through the demonstration of the skill it takes to make the perfect cup.

Helen Edwards on Branding: The toughest audience

Marketers who are adept at engaging with consumers can struggle to communicate with colleagues.


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