Close-Up: Why spending heavily on advertising is the latest fashion on the high street
29 Oct 2010 | by Sara Kimberley
Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.
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The market has suffered bad press, a lack of innovation and increased competition, but the greatest challenge facing Mark Hunter, the Molson Coors UK chief executive and ISBA president, is convincing women to drink beer.
Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.
AMV BBDO's creative taskforce is structured to respond dynamically to a fast-changing media scene, Paul Brazier writes.
How hard was the BBC hit by the Government, Maisie McCabe asks.
Brand: Sesame Street.
Direct agencies are trying to introduce 'big thinking' alongside their data skills.
Does The Indy's new title offer something different, Alasdair Reid asks.
Alasdair Reid is told why the media agency's dramatic restructure does not amount to a divorce and a return to the old ways.
Gaz7etta is the latest title to enter a market that has seen a rise in freebies and the demise of lads' mags in recent years.