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Hunter seeks a hangover cure for beer industry

The market has suffered bad press, a lack of innovation and increased competition, but the greatest challenge facing Mark Hunter, the Molson Coors UK chief executive and ISBA president, is convincing women to drink beer.

Close-Up: Why spending heavily on advertising is the latest fashion on the high street

Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains.

Close-Up: London's largest creative department revamps

AMV BBDO's creative taskforce is structured to respond dynamically to a fast-changing media scene, Paul Brazier writes.

All about ... BBC spending review

How hard was the BBC hit by the Government, Maisie McCabe asks.

Close-Up: My YouTube ad of the week - Sesame Street

Brand: Sesame Street.

Close-Up: How will the future DM agency look?

Direct agencies are trying to introduce 'big thinking' alongside their data skills.

Close-Up: The Hot Seat - Caitlin Ryan, Proximity London

Name: Caitlin Ryan

Media Forum: Should i excite advertisers?

Does The Indy's new title offer something different, Alasdair Reid asks.

Media Headliner: No going back to the future for ZenithOptimedia

Alasdair Reid is told why the media agency's dramatic restructure does not amount to a divorce and a return to the old ways.

Media Lifeline: Men's mags

Gaz7etta is the latest title to enter a market that has seen a rise in freebies and the demise of lads' mags in recent years.

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