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Britvic campaign provides antidote to winter blues

29 Oct 2010 | by Ben Bold

Britvic is launching a digital campaign to promote its J2O White Blend brand in pubs and bars this Christmas, in a promotion that gives people the chance to win a trip to New York.

New business leagues (29 Oct 2010)

29 Oct 2010

Universal McCann jumps seven places after scooping the media business for Marie Curie.

WPP invests $5m in Facebook marketing platform Buddy Media

29 Oct 2010 | by Ben Bold

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.

Google becomes more 'local' with Place Search

29 Oct 2010 | by Ben Bold

Google has added location-based functionality to its core search engine to present consumers with a list of results and mapping relating specifically to their locality.

Orange 'Balloonacy' digital race returns

28 Oct 2010 | by Ben Bold

Orange is hoping to replicate the success of 2008's "Balloonacy" campaign, in which 40,000 internet users "flew" virtual balloons across a racecourse of 1,500 websites, by encouraging consumers again to take to the virtual skies.

Three campaign to promote Spotify partnership

28 Oct 2010 | by Alex Brownsell

Mobile network Three is launching a campaign to promote its partnership with music website Spotify.

Kellogg appoints Glue Isobar to pan-Euro digital

28 Oct 2010 | by Matt Williams

Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands.

Consumer attitudes to mobile marketing

28 Oct 2010 | by Ralph Risk

The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.

Glue Isobar picks up Kellogg pan-European digital ad task

28 Oct 2010 | by Matt Williams

Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands.

Debenhams debuts in top 10 of BR app chart

27 Oct 2010 | by Daniel Farey-Jones

Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.

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